Hunki Dori officially launched the product in the UK at Top Drawer in January when they gained 70+ stockists all over the UK and as far afield as Dubai. Interest in the product has snowballed and the company is expanding rapidly. So much so, that the new Hunki Dori online retail shop has now been launched, enabling the public and trade customers to view the complete range and order online. The site, developed by followME Technologies, has already proved to be a big hit, with sales exceeding expectations. Sharon Edgley, Director, said "we chose followME Technologies as their eCommerce solution is simple for us to manage and for our customers to use. We like the way it has been customised to reflect the Hunki-Dori image and believe its retail proven features will stand us in good stead as we grow. We are getting more and more enquiries every day and the new website has given the business a huge boost".

Even though the product has only just been launched, it was featured in the Daily Express fashion pages on 17th March and on ITV1's This Morning programme by John Scott, fashion correspondent. John said he "loved the idea" and even Fern Britten commented "what a lovely idea"! The company has been inundated with enquiries since the coverage and the word seems to be spreading fast. Current stockists, who only received their jean jems? mid March, are already placing new orders after selling out.

Hunki Dori have added several new designs to their collection for Spring/Summer and are now working on new designs for their Autumn/Winter collection which will be showcased at summer trade shows. Their next trade show is Pulse, being held at Earls Court from 22nd-25th May where they hope to add to their impressive collection of stockists. For further information, visit www.hunki-dori.com, or contact Hunki Dori direct on 020 8402 8537.