Online your website visitors obviously cannot handle your products.
So we need to remove this obstacle to a buy decision.
Product textual descriptions should cover all that you can anticipate a buyer needing to know
Visual information is crucial so here we give another example of how to present products well.
At Spunkystore.co.uk excellent use of
eRetail Therapy has been made to present products. This can be done for most
design-led products. (If still available, you can preview the
example product here. )
By taking images around each garment the site visitor can 'spin
around' the garment by simply moving the pointer across the thumbnails with the
mouse.
Even more detail is shown in a pop-up zoomed in view. The
opportunity of a lifestyle image with a model is taken with good
effect.
The Spunkystore.co.uk staff were able to
create and edit new products easily by using the product editor built in to
eRetail Therapy.
This can be done securely at any suitable broadband
connected PC.
This striped sweatshirt is super thick making it perfect for keeping warm in the cold Winter. The stripes are on the front of the sweat only. Also features subtle embroidered Boxfresh logo on the chest.
City: London. Be the first in the UK to get your hands on one of these super cool City Couriers. Your City Courier will come in a Pizza Box - nicely wrapped in greaseproof paper!
Help defend the Universe against the evil Sith - or maybe just head over to the Mos Eisley Cantina for a bevvie... White t-shirt featuring a vintage style print.
Devised by a psychiatrist and a psychologist, Therapy explores and reveals the depths of human nature. Players test their psychological skills in each of the six stages of life from infancy through to adulthood.
There is no doubt that trading is difficult, with many consumers tightening their belts and counting every penny they spend. However the Convenience Retailing Shows aim for 2009 is to help retailers with business advice to see them through the credit crunch.
The Forum of Private Business (FPB) is welcoming the Bank of England's decision to slash interest rates to 2% - the lowest level since 1951 - but warning that struggling small businesses will only benefit if the banks follow suit.
